Booth & Sons refurbish residential properties and list them as short‑term serviced accommodation—giving contractors and larger travel parties a "home‑from‑home," while offering landlords a hands‑free, fee‑free alternative to traditional lets.
Project Origins & Scope
Family beginnings: After renovating their own house, the Booth family spotted demand for contractor accommodation and decided to scale those skills into a family business.
Legacy first, site second: Serviced units were already live on Airbnb/Booking.com; the website was added later to build credibility and capture direct bookings.
Role & stack: A SiteBeast build—WordPress + Oxygen, integrated with the Guesty booking engine. My remit covered UX, design, copy, and technical build; a future‑proofed template was delivered in under a week.
Goals & Success Metrics
Drive direct bookings to sidestep OTA fees and own the guest relationship.
Establish brand credibility for both guests and prospective landlord partners.
Lay a foundation for future SEO and multi‑city growth.
No granular KPIs yet—the brief was “work flawlessly and look professional.” Repeat‑stay email prompts encourage guests to book direct next time.
Dual‑Audience Strategy
Audience
Core Message
Key Pages
Guests (contractors + weekend groups)
"Comfortable, fully equipped, home‑from‑home."
Sheffield / Swansea property pages with amenity checklists and direct Check Availability buttons.
Landlords
“Hands‑free income with a trustworthy family operator.”
