I think of websites more like living, breathing creatures with a set of intentions than little bits of code. My focus is on human interaction and optimising digital space to assist us, not the other way round. We spend a great deal of our lives and our attention in this digital space I aim to make it feel a bit more like home.

I’m one of the lucky ones. I’ve found something that I love, and am fortunate enough to do it for a living. I candidly take photos. If I can capture something genuine with my lens then I’m happy.

A renowned documentary filmmaker from Grimsby, UK, with over a decade of experience capturing real lives through his lens. Renowned for his gritty films exploring parkour communities and everyday people, McCready brings an unmatched authenticity and artistic eye to documenting the human experience.